Monday, August 15, 2016
A respected figure in the online advertising sphere, Steven Danson launched his career in the late 1990s with mamma.com, the first ever metasearch engine. Having pioneered the concept of the retail advertising network, Steven Danson launched Keyword Digital in 2011. His company emerged quickly as a major distributor for a number of leading keyword-targeted ad networks and agencies, as well as directories and search engines.
Steve Danson and his team create mobile pay-per-click (PPC) advertising networks that offer the highest levels of contextual targeting. Mobile PPC is a fast expanding advertising pathway enabled by a continued shift toward mobile devices. More than six billion smart phone users are expected by 2020. With digital ad spending expecting to reach nearly $60 billion within a couple years, content and product marketing are continuously growing.
Click through transaction rates are high on smartphones, with more than half of consumers clicking on a mobile PPC ad making immediate purchases. A significant number of people also make purchases later, and conversion goals for complex products, such as home financing, do not aim for the “quick sale.”
One of the key aims of any mobile PPC marketing campaign involves elevating brand awareness and building trust. The number of consumers who click on an ad translates into higher ranking on Bing and Google and creates a circle of heightened brand prominence.
Tuesday, January 5, 2016
Steven Danson is responsible for developing a first-of-its-kind business model that enabled big-box retailers to generate significant amounts of previously untapped advertising revenue by selling advertising space on their websites. Possessing more than 15 years of experience in the online advertising marketplace, Steven “Steve” Danson has served as president of Keyword Digital since 2011.
Online publishers and advertisers consistently seek effective methods for attracting the attention of an explicitly defined audience to optimize the likelihood of a sale. Keyword Digital, a comprehensive pay-per-click advertising network, meets the needs of both Web and mobile content publishers, as well as advertisers, through a variety of carefully researched keyword services. Keywords help publishers and advertisers grow a qualified readership that has already demonstrated a potential interest in the services or products in question.
Keyword Digital works with publishers as well as advertisers to map out partnerships that benefit both sides. Advertisers enjoy highly targeted audiences and quality content production at a competitive price. Publishers, meanwhile, retain a high degree of control over their user experience and have the ability to filter out advertisers offering potentially conflicting products and services. For more information visit www.keyworddigital.com.