Steven Danson is responsible for developing a first-of-its-kind business model that enabled big-box retailers to generate significant amounts of previously untapped advertising revenue by selling advertising space on their websites. Possessing more than 15 years of experience in the online advertising marketplace, Steven “Steve” Danson has served as president of Keyword Digital since 2011.
Online publishers and advertisers consistently seek effective methods for attracting the attention of an explicitly defined audience to optimize the likelihood of a sale. Keyword Digital, a comprehensive pay-per-click advertising network, meets the needs of both Web and mobile content publishers, as well as advertisers, through a variety of carefully researched keyword services. Keywords help publishers and advertisers grow a qualified readership that has already demonstrated a potential interest in the services or products in question.
Keyword Digital works with publishers as well as advertisers to map out partnerships that benefit both sides. Advertisers enjoy highly targeted audiences and quality content production at a competitive price. Publishers, meanwhile, retain a high degree of control over their user experience and have the ability to filter out advertisers offering potentially conflicting products and services. For more information visit www.keyworddigital.com.
